Overview

The Masterman Mock Election has historically heavily relied on social media to communicate information to students, and it was no different this year. The main goal of each campaign is to reach as many students as possible, spread information about their candidate, and convince them to vote for said candidate. Due to its popularity and how much students have grown to rely on it in recent years, social media became the best way to do that. Both campaigns used their accounts to post updates, announce events, and share what they stood for. Social media quickly became the place where students could find information about the candidate’s policies as well as information about the election in general. Social media was the main bridge between the campaigns and the student body.

The campaigns also had to think carefully about what they posted and how often. Because students see so many posts every day from friends and influencers, campaigns had to find ways to stand out. They used bright colors, clear messages, and cool designs to grab attention. But they also had to make sure their posts were not just flashy, they needed to include real information that voters could use. This balance between looking good and sharing useful content was something both campaigns worked hard to get right. They also paid attention to when they posted, trying to choose times when students were most likely to be online, like after school or in the evening.

Another important part of the social media strategy was keeping students engaged over time. It was not enough to just post once and hope people noticed. Both campaigns posted regularly to keep their name out there and remind students to engage. They also tried to interact with students by liking comments or reposting things on stories. This made the campaigns feel more personal and showed that the candidates actually cared about what students thought.